About

Who We Are

Fuel Yukon is a 100% local, family owned and operated business. We understand what it takes to succeed in the North because it has been our family’s home for nearly 50 years.

Born from its parent company, Pacesetter Petroleum, Fuel Yukon was founded in 2014 as a heating oil provider and later expanded into driving fuels. Serving both residential and commercial markets, we quickly grew our customer base, becoming a trusted and valued fuel provider in the community. At Fuel Yukon, our customers are ‘part of the family’.

The Caribou, represented in our logo, carries great symbolism amongst the Yukon’s First Nations people. Once a main source of livelihood, the Caribou still represents perseverance, watchfulness and the interconnectedness of life. It is in this spirit – and in our connection to family and community – that our identity is grounded.

What We Value

At Fuel Yukon, we strive to run a business built on solid values that Yukoners are proud to support.
CUSTOMER SERVICE EXCELLENCE

The Team at Fuel Yukon is motivated by customer service excellence. This involves more than simply offering quality products and doing our jobs well. We are invested in our customers’ well-being and we strive to be welcoming, engaged, transparent and responsive to your needs.

CARING FOR THE COMMUNITY

Whether it’s taking special care of our senior customers and those with mobility challenges, stepping up to support a family in crisis or getting behind a local youth sports team, Fuel Yukon is committed to caring for the community.

DRIVING THE LOCAL ECONOMY

Not only does Fuel Yukon provide quality fuel products and heating services, but we also proudly carry locally branded goods at our gas station convenience store. It’s all about doing our part to support the northern economy.

CUSTOMER SERVICE EXCELLENCE

At Fuel Yukon, our goal is to be a diverse workforce that is representative, at all job levels, of the citizens we serve. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all qualified applicants.

Humble Beginnings

Fuel Yukon owners, Fred Musial and his wife Kathy came to Whitehorse in 1973 from Nova Scotia and Montana, respectively. Shortly after arriving, they moved into The Sewell House, a humble abode in an area called Moccasin Flats. The house was originally a wall tent erected for early river boat builders before being converted into a wood-framed house in 1903, according to the newspapers found in the walls. While it did have electricity when Fred and Kathy lived here, the only ‘plumbing’ was a hand pump in the kitchen. In 2001, The Sewell House was demolished to make way for what we now call Shipyards Park. Just prior to its demolition, the Musial’s commissioned beloved Whitehorse artist, Jim Robb, to commemorate this small bit of Yukon history in a drawing (pictured above).